Pharmaceutical Companies

In an increasing competitive market, pharmaceutical companies are seeking unique marketing solutions to help them build one-on-one relationships with their patients. CapMed’s interactive patient outreach solutions offer pharmaceutical companies a unique way to increase brand awareness and encourage treatment compliance and adherence.

CapMed solutions are built on the CapMed Personal Health Platform™, a full-featured software program that assists patients in managing information associated with their personal health. Organizations can choose to add optional modules to further enhance the functionality of the platform. This integrated, customized software solution is then made available to end users through two secure delivery methods: the Personal Health Record™ CD-ROM or the portable Personal HealthKey™, a USB drive.

By distributing customized CapMed solutions to their patients, pharmaceutical companies can reach their goals, including:

Achieving treatment adherence and compliance

CapMed solutions encourage treatment adherence through automatic reminders that alert patients to initiate a first pick-up, refill or renew prescriptions. CapMed solutions also increase treatment compliance by assisting patients in taking their prescriptions correctly by arming them with detail prescription information and optional interaction checking.

Increasing brand awareness and loyalty

Promote your brand by customizing your CapMed applications. Opportunities for customization include product packaging, user interface components, condition and treatment specific education, links to Web-based resources and promotional presentations.

Connecting patients to trusted information sources

Keep patients informed by connecting them to trusted sources of patient education and resources, including information on clinical trial opportunies, disease management guidelines, medication information, benefits information and custom directories. Embed links to patient programs and community Web sites.

Learn more about CapMed solutions